What do you do when the “you-ra-ra” of an awareness and advocacy moment ends? What do you when it starts? This month is Older Americans Month, and next month is Alzheimer’s and Brain Awareness Month. I have already started to see the events for the Longest Day gearing up. These dedicated months shine the spotlight on aging and dementia and those that walk the dementia journey. Organizations and communities launched new initiatives, programs, and coalitions. People get involved and become cheerleaders, fundraisers, and walk participants. Flyers are on every bulletin board and in every email. But what do we do with this momentum? We can’t put it on a shelf until next year or until the next time the spotlight moves once more to flood us with its light. Action takes more than a cheerleader-like hype, it takes work, hard work. This work sometimes moves very slowly and sometimes quickly. Action means making lots of mistakes and creating the much-needed positive changes everyone seeks. Some of those who have joined us during these awareness months will fall away, yet their presence still made a mark. We are not all called to the continued life of advocacy. We must be okay with that. However, it is left to those of us who remain standing day after day, hour after hour, still marching along to take what we have collectively created each month and transform it into everyday impact.